For generations the mantra ‘content is king’ has been a philosophy that has stood the test of time for filmmakers like myself. But good storytelling and dynamic content is no longer the complete formula.

The world has moved on and gone are the days when you could simply say:’Make it good enough and the video will sell itself’. Multi layers of media platforms and endless TV Channels have turned today’s audio visual experience into a dazzling matrix of unlimited choice.

Producing dynamic content remains the first requirement. Attracting eyeballs and getting your video seen is the second. The first will be rendered useless without the traffic and viral support that guarantees a highway to success. That’s why getting seen is just as important as producing dynamic video. Read the full article here.