Category Archives: Video Production

Choosing The Right Video Producer

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The self-shooter: choosing the right video producer.

The self-shooter: choosing the right video producer.

It is no longer a question of whether or not to use video on your website. In a world where 90 percent of internet users watch online video, the challenge today is making sure your content is dynamic enough to achieve your goal.

That means choosing the right video producer is one of the most important decisions you will make when you are running a business. It never ceases to amaze me how many companies and individuals damage their brands by taking the cheap option.

Let me give you some facts and figures that will illustrate why taking video seriously is so important. Read the full article here.

Getting Seen Is The New Challenge

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Getting seen: on Google and YouTubeFor generations the mantra ‘content is king’ has been a philosophy that has stood the test of time for filmmakers like myself. But good storytelling and dynamic content is no longer the complete formula.

The world has moved on and gone are the days when you could simply say:’Make it good enough and the video will sell itself’. Multi layers of media platforms and endless TV Channels have turned today’s audio visual experience into a dazzling matrix of unlimited choice.

Producing dynamic content remains the first requirement. Attracting eyeballs and getting your video seen is the second. The first will be rendered useless without the traffic and viral support that guarantees a highway to success. That’s why getting seen is just as important as producing dynamic video. Read the full article here.