Marvellous Drama’s Inspiration

Lou Macari: Marvellous drama's inspiration

Since 2010, when I first started producer-directing documentaries for the Manchester United TV Channel MUTV, Lou Macari is just one of my boyhood heroes whom I have had the great pleasure of getting to know.

There are a few qualities that set little Lou apart from the crowd. This pint-sized superstar is a rare Scotsman who does not drink. His 1977 FA Cup Final winning goal that took a deflection off Jimmy Greenhoff ultimately denied Liverpool the Treble. How many players have starred for Celtic, Manchester United and in a World Cup for Scotland and then gone on to win trophies as a manager with Swindon Town, Stoke City and Birmingham.

Off the field he has endured unbearable personal tragedies. Just before his appearance in the 1978 World Cup his mother died when she overdosed on tablets. In 1999 his youngest of three sons Jonathan committed suicide after being released by Nottingham Forest.

In between those tragedies his managerial career was threatened when he was fined for his minor involvement in a betting scandal and was then cleared of tax fraud. It is a huge testament to the man that while he was under the cloud of a possible prison sentence he took over as manager of Stoke City and made what he describes as his “best signing” when he appointed sacked circus clown Neil ‘Nello’ Baldwin as The Potters’ kitman.

The true story of ‘Nello’ inspired the script for the Marvellous drama that is a richly deserved legacy for a football legend with a genuine heart of gold.

Choosing The Right Video Producer

The self-shooter: choosing the right video producer.

The self-shooter: choosing the right video producer.

It is no longer a question of whether or not to use video on your website. In a world where 90 percent of internet users watch online video, the challenge today is making sure your content is dynamic enough to achieve your goal.

That means choosing the right video producer is one of the most important decisions you will make when you are running a business. It never ceases to amaze me how many companies and individuals damage their brands by taking the cheap option.

Let me give you some facts and figures that will illustrate why taking video seriously is so important. Read the full article here.

Getting Seen Is The New Challenge

Getting seen: on Google and YouTubeFor generations the mantra ‘content is king’ has been a philosophy that has stood the test of time for filmmakers like myself. But good storytelling and dynamic content is no longer the complete formula.

The world has moved on and gone are the days when you could simply say:’Make it good enough and the video will sell itself’. Multi layers of media platforms and endless TV Channels have turned today’s audio visual experience into a dazzling matrix of unlimited choice.

Producing dynamic content remains the first requirement. Attracting eyeballs and getting your video seen is the second. The first will be rendered useless without the traffic and viral support that guarantees a highway to success. That’s why getting seen is just as important as producing dynamic video. Read the full article here.